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The E.W. Scripps Company

TV: Sales Research & Marketing Analyst F/T

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Posted On:
Closing On:
Monday, 27th November 2017
Saturday, 27th January 2018
Location: Nampa, Idaho
Duration:
Travel:

Job Description:

Our KIVI TV station has the following full time position available at our Nampa location at 1866 E. Chisholm Dr. 
 
Job Title Sales Research & Marketing Analyst
Job Number 13688
Company Name E.W. Scripps Company
Apply URL https://recruiting.adp.com/srccsh/RTI.home?r=5000283530206&d=External&c=106...[recruiting.adp.com]
 
 
Full Description
 
The Sales Research Analyst is responsible for analyzing and reporting data on location's performance on a daily, quarterly and annual basis.
 
Key activities
Download daily Nielsen overnight reports
Report to Nielsen changes to Program Schedule and lengths
Interpret Nielsen statistics for research and presentation pieces for sales team
Assist sales team with presentations
Provide daily ratings analysis during sweeps periods
Maintain rolling averages during sweeps
Maintain Wide Orbit Sales, CMR, Scarborough and other research based computer programs
Assist Director of Sales with corporate reports and presentations
Provide assistance to all Department Heads with research information and interpretation
Attend daily Sweeps Meetings when applicable
Create new and update older sales presentations
Update primetime, sports and specials schedules and ratings estimates
Project demographic ratings and estimates  for new programs, sports and specials
Maintain sales and research e-walls for sales team
Assist with the quarterly sales strategy books
Assist and back up other sales assistants when necessary
Perform other duties as needed
 
Skills & Abilities
Working knowledge of personal computer operation is required;  Additional required programs are Excel, Powerpoint and Microsoft Word.  Preferred programs:  Wide Orbit, Matrix Plus, One Domain, CMR, Scarborough, Neilson Advantage and data systems.
Demostrate excellent written and verbal presentation skills
Must be a well-organized, self-starter
Must be able to work within a team environment. 
Excellent ability to analyze and interpret data from a variety of sources is essential.
Must have Strong Powerpoint skills
 
 
 
 
 
 
 

Preferred Skills:

Education & Experience
BA degree in Marketing, Advertising or Research preferred.
Media buying and/or TV audience research experience preferred.
Extensive experience creating presentations
Experience with Sales process and Sales Strategies
 
Work environment
Office setting
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