If you are a non-profit or state agency and want to get your message across in a more organized manner, the NCSA program might be the answer. Organizations that operate in the public interest, i.e. non-profits and state agencies who have a message that must be seen and heard in an organized manner can ask to participate in our NCSA program.
Under this program, a non-profit or government agency funds the ISBA to distribute their material. In return, the agency receives advertising time donated by the Idaho broadcasters.
The pre-produced spots for both radio and TV are delivered to the ISBA office. They are then distributed to every commercial radio and TV station with a request that they be used in the station’s regular advertising time slots (usually 1/3 in prime time) for the duration of the campaign. The stations then report back to the ISBA office their use of the spots and how much it would have cost had the agency paid for the advertising time. These reports are compiled and the information is sent to the sponsoring agency.
The organization must provide us with pre-produced spots (preferably 30 seconds) and not be spending any money on any kind of paid advertising in order to qualify.
Read more: Getting Your Message Out Through the NCSA Program
The Emergency Alert System provides quiick, actionable warnings to the general public via Radio and Television broadcast stations as well as cable companies. Federal law requires broadcasters and cable companies to have the necessary equipment installed for delivering presidential (national) alerts. Fortunately, we have never had a need for such an alert.
Read more: Emergency Alert System